Il futuro dell'Italia passa per il turismo #Turismo2030

By | dicembre 18, 2017

Il futuro dell'Italia passa per il turismo #Turismo2030

di Domenico De Masi

Per 200 anni, dalla metà del Settecento alla metà del Novecento, noi abbiamo attraversato un periodo -che chiamiamo per comodità “società industriale”-, in cui l’elemento principale, il centro della società era la produzione in grande serie di beni materiali, cioè automobili frigoriferi eccetera. Poi a partire dalla seconda guerra mondiale siamo entrati in una situazione molto diversa, in cui diventa centrale la produzione di beni immateriali, cioè servizi, informazioni, simboli, valori, estetica, e in cui tempo libero ha preso il sopravvento sul tempo di lavoro.

Adesso nella prospettiva di un ventenne ci sono praticamente più di 60 anni di vita, di cui un settimo appena sarà preso dal lavoro, e 6 settimi da tutto il resto. Quindi il turismo sta diventando un elemento fondamentale perché rappresenta uno dei modi principali, più culturalmente importanti e più economicamente importanti, per trascorrere il tempo libero.

Quanti erano i turisti qualche anno fa? Negli anni 70 erano circa mezzo miliardo, 500 milioni di persone che si spostavano ogni anno, o all’interno dei Paesi o tra un Paese e l’altro. Poi intorno al 2000 sono diventati, e oggi sono, circa un miliardo; nel 2030 saranno addirittura un miliardo e 800. Negli anni 70, quando erano solo mezzo miliardo, l’Italia era la prima meta al mondo, era il Paese in cui arrivano più turisti stranieri, seguita poi dalla Francia, e poi ancora dagli Stati Uniti. Oggi la situazione è cambiata, noi siamo al quinto posto dopo Francia, USA, Spagna e la Cina che ci ha superato, e siamo insidiati dall’Inghilterra e dal Messico. Quindi il problema primo di tutti è di non arretrare ulteriormente nella graduatoria internazionale, tenendo conto che oggi tutti i Paesi ricchi vorrebbero attrarre turisti dai Paesi emergenti, che sono quelli che oggi danno il maggiore gettito.

L’Italia ha la fortuna di avere tutta una serie di turismi: ha il turismo balneare, ha il turismo culturale che è importantissimo, ha il turismo religioso. Si calcola che circa 15 milioni di turisti vengano in Italia per motivi religiosi, per la presenza del Vaticano e di tutti gli altri attrattori religiosi, pensate ad Assisi o a Pietralcina. Ora il problema è capire tra 10/15 anni, quando i turisti saranno un miliardo e 800 milioni, chi si prenderà la fetta maggiore, e cosa significa “fetta maggiore”. La fetta maggiore nel turismo non equivale soltanto alla quantità, a quanti turisti vengono, ma che tipo di spesa fanno. Pensate che oggi un turista che va negli Stati Uniti spende in media circa 1000 euro al giorno, contro i 150 euro al giorno che spende in Italia. Quindi ci vogliono 10 turisti italiani per fare un turista americano.

E allora come si fa per prevedere tutto questo? Il Movimento 5 Stelle mi ha commissionato una ricerca, che ho condotto con l’aiuto di undici tra i migliori esperti italiani del settore, per capire appunto nel 2030 che cosa succederà, quanto sarà il turismo di elite, quanto il turismo di massa, quanto il turismo familiare; che genere di turismo, manageriale, culturale eccetera; che cosa bisogna fare per intervenire in questa situazione. Allo stato attuale il turismo offre circa il 10% del prodotto interno lordo del nostro Paese, che è già una cifra veramente rilevante. Però potremmo aumentare eguagliando per esempio la Spagna, e anche superandola. Di questo parleremo il giorno 20 a Milano in un convegno al quale parteciperanno I maggiori esponenti del mondo turistico italiano, per capire dalla ricerca quali suggerimenti vengono e che cosa si può fare. L’importante è passare da una programmazione di tipo pressapochista, a una programmazione invece perfettamente pensata sulla base scientifica di una ricerca particolarmente attendibile. Quindi il 20 a Milano discuteremo di tutto questo.

Scarica qui il volantino

Leggi e commenta il post su www.beppegrillo.it

Source: Beppegrillo

73 thoughts on “Il futuro dell'Italia passa per il turismo #Turismo2030

  1. why not try these out

    I simply want to mention I’m very new to weblog and actually savored this blog. Most likely I’m likely to bookmark your site . You absolutely come with terrific articles and reviews. Cheers for sharing your blog site.

    Reply
  2. John Deere Service Manuals

    Wow, wonderful blog layout! How lengthy have you ever been running a blog for? you make running a blog glance easy. The total look of your web site is magnificent, well the content material!

    Reply
  3. Faytech North America Touch Screen Manufacturer

    Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at http://www.faytech.us, 121 Varick Street, New York, NY 10013, +1 646 205 3214

    Reply
  4. Metroclick Sign

    MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

    Reply
  5. Google SEO

    Hey there. I discovered your blog by means of Google even as searching for a related subject, your site got here up. It seems to be great. I have bookmarked it in my google bookmarks to come back then.

    Reply
  6. kitchen decor

    Definitely believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

    Reply
  7. Business & Finance

    Thank you for another fantastic post. The place else may just anybody get that kind of info in such a perfect method of writing? I have a presentation next week, and I am at the look for such information.

    Reply
  8. Pets & Animal

    Good web site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a great day!

    Reply
  9. Health

    I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite certain I’ll learn lots of new stuff right here! Best of luck for the next!

    Reply
  10. legal aid

    Hello, Neat post. There’s an issue together with your web site in internet explorer, could test this¡K IE still is the marketplace leader and a big part of people will leave out your wonderful writing because of this problem.

    Reply
  11. Travel

    F*ckin’ amazing things here. I’m very happy to peer your article. Thanks a lot and i’m looking ahead to touch you. Will you please drop me a mail?

    Reply
  12. financial analyst

    hello!,I like your writing very so much! percentage we be in contact more about your post on AOL? I need a specialist in this space to solve my problem. Maybe that’s you! Having a look forward to see you.

    Reply
  13. Dating

    I have been absent for some time, but now I remember why I used to love this web site. Thank you, I will try and check back more frequently. How frequently you update your web site?

    Reply
  14. home remodeling

    Hi there, You’ve done an excellent job. I will definitely digg it and personally recommend to my friends. I am sure they’ll be benefited from this website.

    Reply
  15. Home Improvement

    Hi there very nice web site!! Guy .. Excellent .. Wonderful .. I’ll bookmark your website and take the feeds additionally…I am glad to search out numerous useful information here in the post, we’d like work out extra techniques on this regard, thank you for sharing.

    Reply
  16. Legal

    Hello my family member! I want to say that this post is amazing, nice written and include approximately all vital infos. I’d like to look extra posts like this.

    Reply
  17. web hosting

    Excellent goods from you, man. I’ve understand your stuff previous to and you are just too fantastic. I actually like what you’ve acquired here, certainly like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I cant wait to read much more from you. This is actually a tremendous site.

    Reply
  18. Business

    Great ¡V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

    Reply
  19. Business

    Good site! I really love how it is easy on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

    Reply
  20. world business news

    whoah this weblog is excellent i really like reading your articles. Stay up the good paintings! You realize, many people are searching around for this info, you can aid them greatly.

    Reply
  21. Business

    Great remarkable issues here. I am very glad to see your post. Thanks so much and i’m taking a look ahead to touch you. Will you kindly drop me a mail?

    Reply
  22. Travel

    Someone essentially help to make significantly articles I would state. That is the first time I frequented your website page and so far? I surprised with the analysis you made to create this actual put up extraordinary. Fantastic process!

    Reply
  23. condo development

    I have not checked in here for some time since I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

    Reply
  24. Health & Fitness

    My husband and i ended up being really fulfilled that Edward managed to finish off his studies using the ideas he obtained out of your web site. It’s not at all simplistic to simply happen to be releasing concepts that many other folks have been making money from. And we also know we’ve got the writer to be grateful to for that. These illustrations you have made, the simple web site menu, the relationships you help promote – it’s many fantastic, and it’s really helping our son in addition to us consider that this issue is amusing, which is very indispensable. Many thanks for the whole thing!

    Reply
  25. Fashion

    Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely comeback.

    Reply
  26. Travel & Leisure

    Thanks , I have just been searching for info approximately this subject for a long time and yours is the greatest I have discovered till now. However, what about the conclusion? Are you certain about the supply?

    Reply
  27. News

    Hello my loved one! I want to say that this post is awesome, great written and come with almost all vital infos. I would like to see more posts like this.

    Reply
  28. Wedding

    I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this increase.

    Reply
  29. News

    I will immediately grasp your rss feed as I can not find your email subscription hyperlink or e-newsletter service. Do you’ve any? Please permit me recognise in order that I could subscribe. Thanks.

    Reply
  30. women's apparel

    Hey, you used to write magnificent, but the last several posts have been kinda boring¡K I miss your super writings. Past several posts are just a bit out of track! come on!

    Reply
  31. Baby & Parenting

    I¡¦ve been exploring for a bit for any high-quality articles or blog posts in this sort of space . Exploring in Yahoo I finally stumbled upon this site. Reading this info So i¡¦m satisfied to show that I have a very good uncanny feeling I came upon exactly what I needed. I so much certainly will make sure to do not fail to remember this website and provides it a glance on a constant basis.

    Reply
  32. music network

    Wow! Thank you! I always wanted to write on my blog something like that. Can I include a portion of your post to my website?

    Reply
  33. News

    Simply wanna remark that you have a very nice website , I enjoy the style it really stands out.

    Reply
  34. Business & Finance

    Definitely believe that which you said. Your favorite justification seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

    Reply
  35. News

    Someone necessarily assist to make significantly articles I’d state. This is the very first time I frequented your website page and thus far? I amazed with the research you made to create this particular post amazing. Excellent process!

    Reply
  36. Business & Finance

    I wanted to type a small message to be able to thank you for all of the marvelous points you are posting on this website. My time intensive internet look up has at the end of the day been compensated with awesome information to exchange with my classmates and friends. I would believe that many of us site visitors are very blessed to be in a very good site with very many brilliant people with beneficial hints. I feel very grateful to have seen the web page and look forward to so many more awesome times reading here. Thanks once more for all the details.

    Reply
  37. Business & Finance

    Great blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

    Reply
  38. Web Design

    hello!,I like your writing very much! proportion we be in contact extra about your post on AOL? I require a specialist in this house to unravel my problem. May be that is you! Having a look forward to look you.

    Reply
  39. Fashion

    Merely wanna remark on few general things, The website design is perfect, the content material is very great : D.

    Reply
  40. Home Improvement

    I have learn some just right stuff here. Definitely worth bookmarking for revisiting. I wonder how a lot attempt you set to make this sort of wonderful informative web site.

    Reply
  41. Technology

    Thank you for some other fantastic article. The place else may anyone get that type of information in such an ideal way of writing? I have a presentation subsequent week, and I’m at the search for such information.

    Reply
  42. Home Improvement

    I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site :).

    Reply
  43. unclaimed money

    I’ve been absent for a while, but now I remember why I used to love this site. Thanks , I¡¦ll try and check back more frequently. How frequently you update your web site?

    Reply
  44. healthy food recipes

    You actually make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

    Reply
  45. Home Improvement

    My wife and i got very fortunate when Emmanuel could carry out his survey using the precious recommendations he grabbed while using the weblog. It’s not at all simplistic to simply find yourself freely giving helpful hints which usually people today could have been trying to sell. And we also realize we have got the writer to thank because of that. The type of illustrations you made, the easy web site navigation, the relationships you make it possible to create – it’s got many overwhelming, and it is letting our son and us feel that that idea is excellent, which is certainly highly vital. Thank you for all!

    Reply
  46. Travel

    It’s truly a great and useful piece of info. I am satisfied that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

    Reply
  47. Car & Automotive

    whoah this weblog is great i like reading your posts. Keep up the good work! You recognize, many persons are looking around for this info, you can help them greatly.

    Reply
  48. Travel

    I have been absent for some time, but now I remember why I used to love this site. Thanks, I’ll try and check back more often. How frequently you update your site?

    Reply
  49. Fashion

    I got what you intend, thankyou for posting .Woh I am thankful to find this website through google. “I would rather be a coward than brave because people hurt you when you are brave.” by E. M. Forster.

    Reply
  50. Computer & Technology

    I precisely wished to appreciate you all over again. I do not know the things I would’ve gone through in the absence of the entire recommendations shared by you directly on this field. It was an absolute hard problem for me, nevertheless discovering a expert strategy you processed the issue made me to jump over delight. I am thankful for the work and trust you find out what an amazing job you have been putting in teaching most people by way of your webpage. Most likely you have never encountered any of us.

    Reply
  51. Fashion

    Really good info can be found on website . “I said I didn’t want to run for president. I didn’t ask you to believe me.” by Mario M Cuomo.

    Reply
  52. Health & Fitness

    My brother recommended I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

    Reply
  53. Web Design

    excellent issues altogether, you just gained a emblem new reader. What would you suggest about your put up that you just made a few days ago? Any certain?

    Reply
  54. Home Improvement

    Appreciate it for helping out, good info. “Job dissatisfaction is the number one factor in whether you survive your first heart attack.” by Anthony Robbins.

    Reply
  55. game development

    Needed to put you the little bit of remark in order to say thanks over again with the extraordinary principles you’ve contributed in this article. This is certainly tremendously open-handed with you in giving publicly what exactly a number of people could possibly have made available as an ebook to help make some bucks for their own end, most notably considering that you could have done it if you desired. These smart ideas likewise acted to be the good way to understand that other individuals have a similar interest really like my own to find out much more with regards to this matter. Certainly there are several more fun instances in the future for many who look over your website.

    Reply
  56. home remodeling

    I really appreciate this post. I¡¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again

    Reply
  57. small business

    We’re a group of volunteers and starting a new scheme in our community. Your site offered us with valuable info to work on. You have done an impressive job and our whole community will be grateful to you.

    Reply
  58. Anarchism

    I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here frequently. I’m quite certain I’ll learn a lot of new stuff right here! Good luck for the next!

    Reply

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *